Advisor Spotlight: Daniel Ruedi, RICP®

January 5, 2018 | Paul R. Ruedi CFP®
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Daniel Ruedi, RICP®

Daniel Ruedi, RICP®, the youngest of the three Ruedi brothers, is the subject of our most recent “Advisor Spotlight” blog post.  Daniel has been a Financial Advisor at Ruedi Wealth since June 2015.  He is also a contributor to the Ruedi Wealth Blog and regular guest on Paul Ruedi’s “On the Money” radio show on Newstalk 1400 WDWS.


Tell us about growing up in Champaign

I have fond memories growing up in Champaign. I went to St. Matthew’s for grade school and then went to St. Thomas More for high school.

I still live in Champaign today and enjoying hanging out with the life-long friends I’ve made through my years of living here.  Most of my friends are people who grew up here and I’ve known since kindergarten.  I think that is a very special aspect of being from a place like Champaign.


When it came down to choosing colleges, you broke the mold and went to Auburn…

When I had my sights on college, I was thinking about three things: warm weather, bass fishing, and of course an excellent college education – but notice I put warm weather and bass fishing first on my list!

This led me to Auburn University in Auburn, Alabama.  At Auburn I was a member of the Bass Fishing team, enjoyed plenty of warm weather on college football Saturdays, and last but not least, earned my degree in Finance.

Daniel on the Auburn Bass Fishing Team

If you’ve ever met anyone who went to Auburn, you’ve probably noticed that they are very passionate about their school, and I am no different.  Auburn will always have a special place in my heart and was my home away from home. If you ever get a chance, I urge you to attend a football game with the Auburn family in the loveliest village on the plains. It is something special. 

Daniel Ruedi with friends at Auburn


After Graduating from Auburn you started working at Ruedi Wealth…

I graduated from Auburn University in spring of 2015 and soon after joined Ruedi Wealth Management. I have been working at Ruedi Wealth ever since.

In my role, I work directly with clients.  I start by gathering their input in our initial consultations and use it to create financial plans that put them on track to achieve their goals.  Once the clients have decided on a plan that works for them, I see through the implementation of that plan.  This includes everything from gathering their account data and linking/consolidating their various accounts, to actually transferring funds and executing trades when they need to buy or sell from their investment portfolios.


What do you like the most about working at Ruedi Wealth?

First, I get to work with family, which I think is really cool. I think it has given me the ability to fast track my on-the-job education because I am comfortable asking them questions.

I also really enjoy working with clients.  I do enjoy the technical aspects of financial planning, but what really makes me happy is helping clients with the emotional side of finance.  I feel if I can give people peace of mind when they are nervous about a particular financial issue or help out when life throws them curve balls, I’m making their lives better.


Like the rest of the advisors at Ruedi Wealth, you decided to continue your education in financial planning and retirement planning after college…

I recently completed the coursework and passed all the exams for the Retirement Income Certified Professional® (RICP®) designation, which I received the beginning of this year (January 2018).

I also completed the necessary coursework and passed the CERTIFIED FINANCIAL PLANNER™ exam November 2016, and will be able to use the designation once I have completed the required work experience. 

I pursued these two designations to give me a comprehensive education that ultimately allows me to better serve our clients. I have learned a lot over these past years and I intend to continue learning throughout my career.


What are your favorite Hobbies/Sports?

I have been fishing since I was in diapers. I targeted many species at a young age, but now I mainly bass fish. I have been tournament fishing since I was 14 and at this point have fished more tournaments than I can count. 

A young Daniel fully focused on fishing

For me, bass fishing is more than just a sport; it is a part of who I am. The people I have met along the way and the priceless experiences it has provided have made a large impact on me as a person. A lot of my fondest memories are linked to fishing with family and friends.

Daniel with a 7 pound Bass on Lewisville Lake, TX

I also play a lot of tennis - my brother David played tennis growing up so naturally I picked it up as well.  I usually play in one or two leagues in town during the summer, and also play with David when I have free time. I’m not much of a runner, so tennis is my way of getting my cardio exercise. 

Daniel Ruedi, RICP® and David Ruedi, CFP® playing tennis


What type of music do you like to listen to?

I love most music, but if I had to choose a genre to listen to all the time, it would be country. My favorite artist right now is Luke Combs.


What is your favorite food?

Pizza! I like it so much, I read a long book on how to cook excellent pizza at home. It’s a labor of love making the dough and sauce from scratch, but I notice a difference in quality.


Champaign has a lot of great pizza options… what is your favorite pizza place in town? 

I may be biased, but I believe my pizza is the best in town!

It’s tough to choose my favorite pizza place in town, but if I had to it would probably be Papa Del’s, followed by Pie’s the Limit in close second.


Favorite movie and TV show?

My favorite movie is Forrest Gump. I feel like I learn something new every time I watch the movie, and trust me, I have watched it a lot of times.

My favorite TV show is The Office. I think it’s hands down the most well thought-out show on television. Dave and I watch it at lunch almost every day if that says anything about how much we like it.


What types of books do you like to read?

I really like self-improvement books. One of my favorite books I’ve read recently was Ego is the Enemy. I think it is well worth the read.

I don’t read much fiction, but I always enjoyed Gary Paulsen’s books. I think his love for the outdoors really shines through his writing.


Who is someone who inspires you?

I don’t think I could choose any one person that inspires me.  I think normal people in my day to day life inspire me more than any celebrity or athlete.  My siblings for example - each of them inspire me in their own unique way: Dave is one of the hardest workers I have ever met, Paul is one of the wisest people I have ever met, and Kati is one of the kindest, most caring people I have ever met.  Each of them inspire me for different reasons and it has made me a better person. I always joke that I saw everything about my siblings and then took the good stuff, making me the most well-rounded one.

Daniel looking "inspired" by his siblings


What would you do if you won the lottery?

If I won the lottery, I would invest the proceeds and take a reasonable withdrawal rate from the portfolio every year based on my goals.   That is probably the cheesiest “financial nerd” answer to that question in history, but it is what I would do.

I would spend those portfolio withdrawals traveling, fishing, and spending time with friends and family.  I would donate a lot to charities as well, especially the ones my friends are involved in.


Schedule a meeting with Daniel Ruedi, RICP®


Read blogs by Daniel:

Retirement Fears

How Much Do I Need to Save for Retirement?

How Will You Spend Your Retirement?